Certified Specialist Programme in Search Engine Optimization (SEO)

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The Certified Specialist Programme in Search Engine Optimization (SEO) is a comprehensive course that equips learners with essential skills for career advancement in the digital marketing industry. This program focuses on enhancing your understanding of search engine algorithms and optimizing websites to improve visibility and ranking on search engine results pages (SERPs).

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About this course

With the ever-growing demand for digital marketing professionals, this SEO certification course is crucial for individuals looking to stay relevant and competitive in the job market. By mastering the principles of keyword research, on-page and off-page optimization, and technical SEO, learners will be able to develop and execute effective SEO strategies that drive organic traffic and increase revenue for businesses. By the end of this course, learners will have a solid foundation in SEO best practices and be prepared to take on new challenges and opportunities in their careers, making them valuable assets to any organization.

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Course details

Fundamentals of Search Engine Optimization (SEO): Understanding the basics of SEO, including how search engines work, the importance of organic search, and the role of SEO in online visibility.
Keyword Research and Analysis: Identifying and analyzing keywords and phrases to optimize content and improve search engine rankings.
On-Page Optimization: Techniques for optimizing individual web pages, including meta tags, header tags, and content optimization.
Off-Page Optimization: Building backlinks and promoting content to improve search engine rankings and online visibility.
Technical SEO: Optimizing website structure, performance, and security to improve search engine rankings and user experience.
Local SEO: Strategies for optimizing local search results, including Google My Business and localized content.
Mobile SEO: Techniques for optimizing websites for mobile devices, including responsive design and mobile-first indexing.
Analytics and Reporting: Using analytics tools to track and measure SEO performance, including Google Analytics and Search Console.
SEO Best Practices and Compliance: Staying up-to-date with the latest SEO best practices and guidelines, including those set by search engines like Google.

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Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFIED SPECIALIST PROGRAMME IN SEARCH ENGINE OPTIMIZATION (SEO)
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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