Certified Specialist Programme in Search Engine Optimization (SEO)
-- viewing nowThe Certified Specialist Programme in Search Engine Optimization (SEO) is a comprehensive course that equips learners with essential skills for career advancement in the digital marketing industry. This program focuses on enhancing your understanding of search engine algorithms and optimizing websites to improve visibility and ranking on search engine results pages (SERPs).
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Course details
• Fundamentals of Search Engine Optimization (SEO): Understanding the basics of SEO, including how search engines work, the importance of organic search, and the role of SEO in online visibility.
• Keyword Research and Analysis: Identifying and analyzing keywords and phrases to optimize content and improve search engine rankings.
• On-Page Optimization: Techniques for optimizing individual web pages, including meta tags, header tags, and content optimization.
• Off-Page Optimization: Building backlinks and promoting content to improve search engine rankings and online visibility.
• Technical SEO: Optimizing website structure, performance, and security to improve search engine rankings and user experience.
• Local SEO: Strategies for optimizing local search results, including Google My Business and localized content.
• Mobile SEO: Techniques for optimizing websites for mobile devices, including responsive design and mobile-first indexing.
• Analytics and Reporting: Using analytics tools to track and measure SEO performance, including Google Analytics and Search Console.
• SEO Best Practices and Compliance: Staying up-to-date with the latest SEO best practices and guidelines, including those set by search engines like Google.
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Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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