Executive Certificate in Search Engine Marketing
-- viewing nowThe Executive Certificate in Search Engine Marketing is a comprehensive course that provides learners with essential skills to excel in digital marketing. This program focuses on search engine optimization (SEO) and pay-per-click (PPC) advertising, two critical areas of SEM.
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Course details
• Search Engine Marketing Fundamentals
• Keyword Research and Analysis
• Google Ads Setup and Management
• Optimizing Landing Pages for SEM
• Measuring SEM Performance and Analytics
• Remarketing and Display Advertising
• Local Search Engine Marketing
• Mobile Advertising and Optimization
• Advanced SEO Techniques
• Ethical Considerations in SEM
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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