Executive Certificate in Digital Marketing Strategy
-- viewing nowThe Executive Certificate in Digital Marketing Strategy is a comprehensive course designed to equip learners with essential skills for career advancement in the digital marketing industry. This program focuses on imparting knowledge in areas such as social media, mobile marketing, content marketing, and data analytics.
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Course details
• Digital Marketing Fundamentals: Understanding the digital marketing landscape, key channels, and their benefits
• Search Engine Optimization (SEO): Techniques to optimize websites for search engines and improve organic rankings
• Pay-Per-Click (PPC) Advertising: Creating and managing effective PPC campaigns on platforms like Google Ads
• Social Media Marketing: Leveraging social media platforms for brand awareness and customer engagement
• Content Marketing: Developing a content strategy to attract and retain customers
• Email Marketing: Building and nurturing an email list for relationship building and sales
• Web Analytics: Measuring and analyzing digital marketing performance using tools like Google Analytics
• Digital Marketing Strategy: Formulating a comprehensive digital marketing strategy for business growth
• Customer Relationship Management (CRM) & Marketing Automation: Utilizing technology to manage and automate customer interactions
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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