Postgraduate Certificate in Online Marketing
-- viewing nowThe Postgraduate Certificate in Online Marketing is a comprehensive course designed to empower learners with the latest digital marketing skills. In today's technology-driven world, the importance of online marketing cannot be overstated.
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Course details
• Digital Marketing Fundamentals: Understanding the online marketing landscape, traditional vs digital marketing, key metrics and KPIs, and the customer journey.
• Search Engine Optimization (SEO): Keyword research, on-page and off-page optimization, technical SEO, local SEO, and mobile SEO.
• Pay-Per-Click (PPC) Advertising: Google Ads, Bing Ads, campaign setup, ad copywriting, bid management, and conversion tracking.
• Social Media Marketing: Organic and paid social media strategies, content creation, community management, influencer marketing, and social media analytics.
• Email Marketing: Email marketing automation, list building, segmentation, personalization, deliverability, and email design.
• Content Marketing: Content creation, curation, and distribution, storytelling, content strategy, and content analytics.
• Web Analytics: Google Analytics, web analytics principles, conversion tracking, attribution modeling, and data-driven decision making.
• User Experience (UX) and Conversion Rate Optimization (CRO): UX principles, A/B testing, conversion funnels, and landing page optimization.
• E-commerce Marketing: E-commerce platforms, product listing optimization, shopping feed management, and retargeting.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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