Certified Specialist Programme in SEM
-- viewing nowThe Certified Specialist Programme in SEM is a comprehensive certificate course, designed to provide learners with essential skills in Search Engine Marketing. This program emphasizes the importance of SEM in today's digital landscape, where businesses compete for online visibility to reach their target audience.
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Course details
• SEM Fundamentals: Introduction to SEM, Search Engine Algorithms, Keyword Research, Ad Copywriting
• Google Ads Account Structure: Campaign Setup, Ad Groups, Keyword Match Types, Ad Rotations
• Google Ads Interface: Navigating the Interface, Setting up Conversions, Understanding Reports
• Search Advertising: Creating and Optimizing Search Campaigns, Bid Strategies, Ad Extensions
• Display Advertising: Creating and Optimizing Display Campaigns, Targeting Options, Remarketing
• Video Advertising: Creating and Optimizing Video Campaigns, Targeting Options, Measuring Performance
• Shopping Advertising: Creating and Optimizing Shopping Campaigns, Product Feeds, Bid Strategies
• Advanced SEM Strategies: Automated Bidding, Audience Targeting, Attribution Models
• SEM Analytics: Understanding Key Metrics, Analyzing Performance Data, Creating Custom Reports
• SEM Best Practices: Account Structure, Ad Copywriting, Keyword Research, Bid Strategies
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Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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