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Certified Specialist Programme in Google Ads for Small Businesses

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The Certified Specialist Programme in Google Ads for Small Businesses is a comprehensive course designed to empower learners with the necessary skills to excel in the dynamic digital marketing landscape. This program focuses on Google Ads, a critical tool for small businesses seeking to enhance their online presence and reach their target audience effectively.

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AboutThisCourse

By earning this certification, learners demonstrate their expertise in creating, managing, and optimizing Google Ads campaigns. The course covers key topics such as search, display, video, and shopping ads, providing a holistic understanding of Google's advertising platform. In an era where digital marketing skills are in high demand, this course equips learners with essential skills for career advancement. It is an excellent opportunity for small business owners, marketing professionals, and individuals seeking to expand their skillset and stay competitive in the industry. Overall, this program offers a valuable credential that can open doors to new opportunities and help learners stand out in the job market.

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CourseDetails

• Google Ads Account Structure
• Google Ads Campaign Creation
• Keyword Research for Small Businesses
• Ad Copywriting for Google Ads
• Bid Strategies and Budgeting
• Location Targeting and Ad Scheduling
• Conversion Tracking and Optimization
• Google Ads Reporting and Analysis
• Mobile Advertising with Google Ads
• Remarketing and Audience Targeting

CareerPath

In the digital marketing landscape, the demand for certified Google Ads specialists is on the rise, particularly for small businesses seeking to optimize their online advertising efforts. With an increasing number of companies turning to Google Ads to reach their target audience, professionals with this certification are in a prime position to capitalize on the growing need for SEM expertise. The average salary for a Certified Google Ads Specialist in the UK ranges from £28,000 to £40,000 per year, with the potential for higher earnings as experience and skillsets expand. This figure is comparable to that of SEM specialists without certification, which ranges from £25,000 to £35,000 per year. However, having the certification can provide a competitive edge in the job market and potentially lead to more lucrative opportunities. Furthermore, the demand for digital marketing specialists without a specific specialization has also increased, with salaries ranging from £25,000 to £35,000 per year. While this role may not focus exclusively on Google Ads, having a broader understanding of the digital marketing landscape can complement the skills obtained through a Google Ads certification. As the job market continues to evolve, it's crucial for professionals to stay up-to-date with the latest trends and certifications to remain competitive. By investing in a Google Ads certification, small business owners and marketing professionals can enhance their skillsets and increase their value in the ever-changing digital marketing landscape.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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CERTIFIED SPECIALIST PROGRAMME IN GOOGLE ADS FOR SMALL BUSINESSES
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London School of Planning and Management (LSPM)
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05 May 2025
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